Marketing: A clearer view of customers and more informed marketing investments.
Segment customer lists into distinct benefit groups and then market to one or more of the identified segments using a workflow-driven model. With Microsoft Dynamics CRM 4.0, your marketing professionals can leverage tools for:
- customer segmentation
- campaign planning and execution
- data extraction and cleansing
- analytics and reporting
- marketing/sales collaboration tools
- information sharing portals
- increased productivity
Sales: Get more leads and close more business.
Access a complete view of customer data online or offline, and leverage tools that enable your sales professionals to get real-time access to leads, identify cross-sell and up-sell opportunities, and close more deals, faster. Microsoft Dynamics CRM 4.0 provides:
- lead and opportunity management
- account and contact management
- territory management
- forecasting and sales analytics
- offline and mobile device access
- quick access to products, pricing, and quotes
- increased sales
Customer service: Provide more value to customers.
Respond faster to customer service issues and empower your service organization to anticipate, address and deliver consistent, efficient customer care that contributes to long-term business profitability. Microsoft Dynamics CRM 4.0 provides functionality for:
- account and contact management
- case and interaction management
- product and contract management
- knowledge-base management
- service scheduling
- workflow across teams and groups
- service reporting and analytics